India’s food safety regulator has declined requests from global beverage companies seeking additional time to comply with a new labelling requirement for products marketed as energy drinks, according to people familiar with the matter.
The regulator’s decision could affect major beverage companies operating in India’s fast-growing drinks market. Companies have been seeking more time to adjust packaging and marketing practices to meet the new requirements.
The issue is significant because India’s food and beverage industry has been facing increased scrutiny over how high-caffeine and energy products are labelled and marketed to consumers.
Regulatory requirements are intended to provide consumers with clearer information and reduce the possibility of misleading claims about products.
Companies affected by the decision are expected to review their packaging and compliance strategies as the deadline approaches.
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